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Business-Level Strategies

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How would you introduce shampoo, dog food, bottled water, a hotel, a pizza restaurant, OR an MP3 player using each business strategy?  Be sure to discuss the pricing and product features that will enable your product to succeed using each business strategy.  Be creative and have fun with the exercise!  Do not use established brands in your discussion.

Busi­ness-Level Strategies:

1. Low cost leadership

2. Road differentia­tion

3. Best-cost provider

4. Focus low cost

5. Focus differentiation

6. Stuck in the middle

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