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Amazon, Apple, Facebook, and Google

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Set your personal preferences aside, and describe how infrastructure might positively and/or negatively affect Apple's positioning for the Millennial (18-35 year old) consumer segment. It is important to state your assumption of Apple's positioning for this segment.


Explain the value-chain strategy that Amazon brought to the retail sector and describe how infrastructure is/was crucial to providing continued customer value.


Describe the new-product launch strategy of Google search. What were the risks and what factors helped the strategy come to fruition?

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